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Maria B is a fashion brand of prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen, and cotton in Pakistan. On the social front, the owner, Maria B has created division in society and faced criticism for her outward social conservatism, and well reasoned views on LGBTQ rights.
In the recent past, a number of different online grocery stores have started in Pakistan by selling domestic consumer items like rice, lentils, daals, oils, fruit, and vegetables, including household and personal items e.g. washing powder, shampoos, and toothpaste. Many other sites have been established with the aim of fashion-oriented exports.
Clothing and textiles reflect the materials and technologies available in different civilizations at different times. The variety and distribution of clothing and textiles within a society reveal social customs and culture. The wearing of clothing is exclusively a human characteristic and is a feature of most human societies.
The founders originally planned to sell Pakistani hand-woven fabrics under the Rastah brand, but instead turned to creating clothing that incorporated Pakistani culture into streetwear. They have used traditional Pakistani techniques for the creation of some of their clothes, including using Pakistani hand looms and wood block printing.
In 1970, it was listed on the Karachi Stock Exchange, and was one of the leading composite textile houses in Pakistan. [5] The Ideas retail outlet at the Atrium Mall on Zaibunnisa Street in Saddar, Karachi. In 2003, Gul Ahmed expanded to the retail sector and founded Ideas by Gul Ahmed retail chain. [6]
The traditional clothing for the lower region is the khat partug which is a shalwar kameez combination and is worn by men and women. The khat (also called khattaki or in Marwat Pashtu, kamis) [1] is the shirt which fits closely to the body to the waist and then flares out, either to the knees, or in the case of women, to the ankles.
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