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Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
The Swatch Group: Hans-Rudolf Gottier Mido (watch) 1918 Biel/Bienne: George G. Schaeren Le Locle: Member of the Swatch group: The Swatch Group: Franz Linder, President: Minerva 1858 [2] Villeret [2] Charles Robert [2] Mondaine: 1951 Solothurn: Erwin Bernheim Montres Corum Sàrl: 1955 [2] La Chaux-de-Fonds [2] Gaston Ries, Simone Ries and René ...
The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain , Breguet , Certina , ETA , Glashütte Original , Hamilton , Harry Winston , Longines , Mido , Omega , Rado , and Tissot .
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. [1] Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. [2] [3] [4] In 1984, the company officially changed its name to Omega SA [5] and opened its museum in Biel/Bienne to ...
The company was known for using offbeat campaigns, and agreed to feature the Fat Boys in a commercial for the watches on MTV. The video "Brrr, Swatch ’Em!" was aired in December 1984. [17] Swatch again featured The Fat Boys in a 1985 Christmas advertisement created by former MTV creative heads Alan Goodman and Fred Seibert. This commercial ...
Slow watch Roger W. Smith SMH (short for Société de Microélectronique et d'Horlogerie previous name of the company issued from the merger of ASUAG & SSIH, now Swatch Group)
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