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  2. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  3. Intermarket segmentation - Wikipedia

    en.wikipedia.org/wiki/Intermarket_segmentation

    Intermarket segmentation refers to forming segments of consumers who have similar needs and buying behaviour, even though they are located in different countries. [1] It is the process of selecting consumer segments across a range of countries that are targeted with an integrated brand positioning strategy without regard to geographic or ...

  4. Image segmentation - Wikipedia

    en.wikipedia.org/wiki/Image_segmentation

    It shows the outer surface (red), the surface between compact bone and spongy bone (green) and the surface of the bone marrow (blue). In digital image processing and computer vision, image segmentation is the process of partitioning a digital image into multiple image segments, also known as image regions or image objects ( sets of pixels ).

  5. Split and merge segmentation - Wikipedia

    en.wikipedia.org/wiki/Split_and_merge_segmentation

    Split and merge segmentation is an image processing technique used to segment an image. The image is successively split into quadrants based on a homogeneity criterion and similar regions are merged to create the segmented result. The technique incorporates a quadtree data structure, meaning that there is a parent-child node relationship.

  6. Mass market - Wikipedia

    en.wikipedia.org/wiki/Mass_market

    A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7]

  7. Market trend - Wikipedia

    en.wikipedia.org/wiki/Market_trend

    Market trend. A market trend is a perceived tendency of the financial markets to move in a particular direction over time. [1] Analysts classify these trends as secular for long time-frames, primary for medium time-frames, and secondary for short time-frames. [2] Traders attempt to identify market trends using technical analysis, a framework ...

  8. Niche market - Wikipedia

    en.wikipedia.org/wiki/Niche_market

    Niche market. A niche market [note 1] is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.

  9. Test market - Wikipedia

    en.wikipedia.org/wiki/Test_market

    Research. v. t. e. A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: a population that is demographically ...