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Choosing the five best Swatch watches from the 1980s is almost impossible. At that time, the brand created a collection of 24–25 regular models that would stay in the collection for 1–2 years. They would also release seasonal collections with 24 different models that changed every 2–3 months.
Swatch was conceived to offer casual, fashion-focused, ultra affordable watches to compete with the Japanese. The concept was more than that, however, as these weren’t intended to replace higher-end traditional watches, but to supplement them as a “second watch,” the origin of the Swatch name.
A curious sight surrounded retail watch counters in the 1980s and early 1990s. The crowds that gathered as salespeople put new Swatch watches out for purchase resembled something out of the...
Swiss watchmaker Swatch revitalized the industry with a bold and vibrant analog quartz marvel, sparking the colorful watch craze of the 1980s and 1990s. See dozens of retro Swatch designs here!
The first Swatch watches were made of plastic cases with plastic/rubber straps and quartz movements. The name Swatch comes from the contraction of “second watch.” The idea that you would wear your Swatch when wearing your nice watch was not appropriate, or you wanted something more casual.
We’re celebrating this incredible time in our history with a collection featuring five of our iconic 1983 and 1984 designs – now in BIOCERAMIC.
80s Swatch: The Iconic Pop Culture Watch. Swatch watches are one of the areas of watchdom that I’ve noticed watch enthusiasts don’t seem to explore so much. There seems to be a separate...
If you're an 80s fan, you will love these Swatch watches! Colorful, retro-vintage, quirky and fun, Swatch watches come in a variety of designs, one for every watch fan. In this article we look at some of the most popular and cool Swatch watch models from the 80s!
Swatch ushered in a technicolor timepiece revolution in the early '80s and continues to be a diverse design brand. Here's everything you need to know.
Even now, this multitude of color, shape, pattern, style, effect, and personality can all be traced back to the sleek dazzling veneer of the 1980s and Swatch's innovative idea — to make its seminal everyman watch into a playful alternative to traditional watch design.