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In the 1930 detective novel The Maltese Falcon, a small statuette provides both the book's title and its motive for intrigue. The name MacGuffin was coined by British screenwriter Angus MacPhail. It has been posited that " 'guff', as a word for anything trivial or worthless, may lie at the root". Alfred Hitchcock
A periodical literature (also called a periodical publication or simply a periodical) is a published work that appears in a new edition on a regular schedule. The most familiar example is a newspaper, but a magazine or a journal are also examples of periodicals. These publications cover a wide variety of topics, from academic, technical, trade ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
Scrapbooking is a method of preserving, presenting, and arranging personal and family history in the form of a book, box, or card. Typical memorabilia include photographs, printed media, and artwork. Scrapbook albums are often decorated and frequently contain extensive journal entries or written descriptions.
Rationing in the United States. Ration stamps printed, but not used, as a result of the 1973 oil crisis. Rationing is the controlled distribution of scarce resources, goods, or services, or an artificial restriction of demand. Rationing controls the size of the ration, which is one person's allotted portion of the resources being distributed on ...
In publishing, a colophon ( / ˈkɒləfən, - fɒn /) [1] is a brief statement containing information about the publication of a book such as an "imprint" (the place of publication, the publisher, and the date of publication). [2] A colophon may include the device ( logo) [2] : 69 of a printer or publisher. Colophons are traditionally printed ...
Guide book. A guide book or travel guide is "a book of information about a place designed for the use of visitors or tourists". [1] It will usually include information about sights, accommodation, restaurants, transportation, and activities. Maps of varying detail and historical and cultural information are often included.