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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
In 2008, IKEA paired up with the makers of video game The Sims 2 to make a stuff pack called IKEA Home Stuff, featuring many IKEA products. It was released on 24 June 2008 in North America and 26 June 2008 in Europe. It is the second stuff pack with a major brand, the first being The Sims 2 H&M Fashion Stuff.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
Some deals only come around once or twice a year, but offer savings that justify the wait. This post is part of our series on such 'don't miss' sales. If words like "Leksvik", "Malm" and "Hemnes"
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IKEA has a Labor Day wake-up call for shoppers: free breakfast from Saturday, Aug. 30 through Monday, Sept. 1 until 10:30 am. On your way to shop for various Labor Day deals, you can pick up, free ...
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