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Most people starting out in Google Ads use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that's the highest amount that you're willing to pay for a click on your ad.
Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).
Cost per click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply 'max. CPC' – that's the highest amount that you'
Your maximum cost-per-click bid (max. CPC bid) is the most you're willing to pay for a click on your ad. By managing your bids, you may influence the amount of traffic your ads receive, as well as the Return on investment (ROI) they generate.
Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click.
With Smart campaigns, you pay only for the actual clicks and calls that your ad receives. Your costs may vary from day to day, but you won't be charged more than your maximum monthly budget. Your payment settings show when you pay, and payment methods show what you pay with.
The Avg. CPC will reflect the full price you pay for each click. Just getting started and want to get an idea of the average amount you might be charged for a click? You can use Keyword Planner to get estimated average CPC amounts for your Search Network campaigns.
The cost-per-click (CPC) is the amount an advertiser pays for each click on their ads for performance-based campaigns set up with a goal of number of clicks. Advertisers set CPC bids to tell AdMob how much they're willing to pay for each click.
The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
Locate your campaign and click the bid simulator icon within the "Budget" column. Don't see the icon? Learn why. The bid simulator will appear to the side. The shaded box changes dynamically as you enter new values for target cost-per-install bids or target cost-per-in-app-action bids. Click Save and continue to apply your new