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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [2]
Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.
Dove’s “Real Beauty” campaign embarked on a revolutionary journey by challenging and redefining the prevailing beauty standards. Departing from the conventional models seen in beauty ads, Dove opted for authenticity, featuring real women of diverse body types, ages, and ethnicities.
New Dove campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.
Artificial intelligence is perpetuating unrealistic beauty standards which could soon dominate the digital world. That’s why, 20 years after launching its pioneering Campaign for Real Beauty, Dove is committing to never use AI to represent real women in its ads.
Dove's Campaign for Real Beauty has turned into a mission — a commitment of inclusivity and body positivity has trickled down to every aspect of the brand.
The brand’s latest campaign, “The Dove Code,” reflects on the impact of AI on beauty perceptions, advocating for women to reclaim the power to define beauty on their own terms. Alessandro Manfredi, Dove’s Chief Marketing Officer, reaffirms the brand’s dedication to championing real beauty.
Advertising Age’s judges and members both named Dove’s effort as the No. 1 campaign of the 21st Century for its transparency, its authenticity, its groundbre...
Not many campaigns make it 20 years, as Dove’s Campaign for Real Beauty has, marking an anniversary this week with marketers ringing the opening bell at the New York Stock Exchange.
Learn more about Dove campaigns here and watch your favourite videos from Real Beauty Sketches to Choose Beautiful.