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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Disney Plus also plans to offer a cheaper, ad-supported plan in fall of 2022. Hulu also offers an add-on for Disney Plus for $2.99 per month, which saves users $5 (or 62 percent).
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