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Geomarketing. In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation ( geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
A geotagged photograph is a photograph which is associated with a geographic position by geotagging. Usually this is done by assigning at least a latitude and longitude to the image, and optionally elevation, compass bearing and other fields may also be included. In theory, every part of a picture can be tied to a geographic location, but in ...
Perceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. The positioning of a brand is influenced by customer perceptions rather than by those of businesses. For example, a business may feel it sells upmarket products of high ...
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] Visual communication has been proven to be unique when compared to other verbal or written ...
View from the Window at Le Gras 1826 or 1827, believed to be the earliest surviving camera photograph. [1] Original (left) and colorized reoriented enhancement (right). The history of photography began with the discovery of two critical principles: The first is camera obscura image projection, the second is the discovery that some substances ...
v. t. e. Central place theory is an urban geographical theory that seeks to explain the number, size and range of market services in a commercial system or human settlements in a residential system. [1] It was introduced in 1933 to explain the spatial distribution of cities across the landscape. [2] The theory was first analyzed by German ...
Locative media or location-based media ( LBM) is a virtual medium of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers. Location-based media delivers multimedia and other content directly to the user of a mobile device dependent ...
Photography of Sierra Nevada. Photography is the art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employed in many fields of science, manufacturing (e.g., photolithography ), and business ...