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H & M Hennes & Mauritz AB is a multinational fashion retailer headquartered in Sweden. Known for its fast fashion business model, H&M offers affordable clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.
H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand, [8] is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide. Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products. [9]
Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M ... Sweden, in 1947 selling women's clothing, calling it Hennes, Swedish for "hers."
In 1987, after deciding she wanted to become a fashion designer, Johansson took a job as sales assistant at H&M. [2] [4] Three years later, she showed her portfolio to company head of design Margareta van den Bosch and was given H&M's new position of design assistant. [5] [2] From 1994 to 2005, Johansson worked as a designer for the Young ...
Kling launched her first clothing line, Elin Kling for H&M, in 2011. [3] Kling was the first blogger to design a collection for H&M. [4] The same year, she launched her own magazine, Styleby. [2] She served as the magazine's fashion editor and creative director. [4] In 2012, Kling created a collection for Guess by Marciano. [4]
Between 1960 and 1979, the company rapidly expanded, with 42 stores across Europe, and began producing clothing for women, men, and children. [15] The foundation for expansion into the global market was laid in the 1980s when H&M acquired Rowells, a Swedish mail order company, and used its networks to sell fast fashion by catalog and mail order ...
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