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PRSA publishes a code of ethics that discusses a member's ethical responsibilities to their clients, employers, "the public good," and the industry as a whole. The code was modified in 2000 to focus on education rather enforcement, but all members are required to annually agree to follow the code as part of the membership process. Additionally ...
Barcelona Principles. The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns. [1] They were the first overreaching framework for effective public relations and communications measurement. [2]
A code of practice is adopted by a profession (or by a governmental or non-governmental organization) to regulate that profession. A code of practice may be styled as a code of professional responsibility, which will discuss difficult issues and difficult decisions that will often need to be made, and then provide a clear account of what behavior is considered "ethical" or "correct" or "right ...
Scientific misconduct is the violation of the standard codes of scholarly conduct and ethical behavior in the publication of professional scientific research. A Lancet review on Handling of Scientific Misconduct in Scandinavian countries gave examples of policy definitions. In Denmark, scientific misconduct is defined as "intention [al ...
This conflict represents the main ethical predicament of public relations. [40] In 2000, the Public Relations Society of America (PRSA) responded to the controversy by acknowledging in its new code of ethics "advocacy" – for the first time – as a core value of the discipline. [40]
The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
Excellence theory. The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and ...
Research ethics. Research ethics is a discipline within the study of applied ethics. Its scope ranges from general scientific integrity and misconduct to the treatment of human and animal subjects. The societal responsibilities that science and research have are not traditionally included and are less well defined. [ 1]