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Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), a sports shoes company founded by Kihachiro Onitsuka. Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as a lifestyle brand of Asics.
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
Manufacturer. Onitsuka Tiger. Available. Yes. Website. onitsukatiger.com. Onitsuka Tiger Mexico 66 is a line of shoes released by Onitsuka Tiger in 1966. The shoe was first developed to be used by athletes for the 1968 Summer Olympics. This is the first shoe to use the trademark stripes that would be featured in Onitsuka Tiger and Asics shoes.
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Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the "Gel-Kayano 13" but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster.
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