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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
The discount store retailer was one of the largest suppliers of official Spice Girls merchandise in the United States and Australia, devoting aisles to Spice Girls products such as bikes, school supplies, party supplies, and toys. The Spice Girls were also sponsored by shoe brands Shellys London and Buffalo, and launched an official shoe line ...
One of the first examples of digital distribution in video games was GameLine, which operated during the early 1980s. The service allowed Atari 2600 owners to use a specialized cartridge to connect through a phone line to a central server and rent a video game for 5–10 days. The GameLine service was terminated during the video game crash of 1983.
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