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In the famous campaign, people from all walks of life showed off black eyes to demonstrate their willingness to "fight" instead of "switch" from the Tareyton brand. " Us Tareyton smokers would rather fight than switch! " is a slogan that appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981.
In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle.
The targeting of women in tobacco advertising led to higher rates of smoking among women. In 1923 women only purchased 5% of cigarettes sold; in 1929 that percentage increased to 12%, in 1935 to 18.1%, peaking in 1965 at 33.3%, and remaining at this level until 1977. [ 15]
In Spain they use images of women in masculine jobs, such as a fighter pilot, to appeal to young women—and the smoking rates among young women in Spain increased from 17% in 1978 to 27% in 1997. Tobacco companies are also using the cigarette as an image of emancipation in eastern and central Europe where cigarettes are shown as symbols of ...
A cigarette holder is a fashion accessory, a slender tube in which a cigarette is held for smoking. Most frequently made of silver , jade or bakelite (popular in the past but now wholly replaced by modern plastics), cigarette holders were considered an essential part of ladies' fashion from the early 1910s through early to the mid 1970s.
Updated July 14, 2016 at 10:47 PM. 15 people in sports who have smoked cigarettes. Pro athletes are figured to be some of the healthiest humans in the world -- but even they aren't immune from ...
Flappers were seen as brash for wearing excessive makeup, drinking alcohol, smoking cigarettes in public, driving automobiles, treating sex in a casual manner, and otherwise flouting social and sexual norms. [1] As automobiles became more available, flappers gained freedom of movement and privacy. [2]
Cigarette smoking for weight loss is a weight control method whereby one consumes tobacco, often in the form of cigarettes, to decrease one's appetite. The practice dates to early knowledge of nicotine as an appetite suppressant . Tobacco smoking was associated with appetite suppression among Pre-Columbian indigenous Americans and Old World ...