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Toy advertising. Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency.
Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and ...
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
Target Makes Shopping for Top Toys Easier this Holiday Season Annual list of top 20 toys includes favorite brands and Target exclusives MINNEAPOLIS--(BUSINESS WIRE)-- To help guests find the ...
Target has set the July dates for its Target Circle Week, which will include discounts of up to 50% off some toys and 30% off back to school items. Target Circle Week: 'Biggest sale of the season ...
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