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The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
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ISO 639 is a standardized nomenclature used to classify languages. [ 1] Each language is assigned a two-letter (set 1) and three-letter lowercase abbreviation (sets 2–5). [ 2] Part 1 of the standard, ISO 639-1 defines the two-letter codes, and Part 3 (2007), ISO 639-3, defines the three-letter codes, aiming to cover all known natural ...
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