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A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...
The brand identity works as a guideline, as the frame in which a brand will evolve and define itself, or in the words of David Aaker, "…a unique set of brand associations that the brand strategist aspires to create or maintain."
Brand, a name, logo, slogan, and/or design scheme associated with a product or service. Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted. Brand management, the application of marketing techniques to a specific product, product line, or brand. Employer branding, the application of brand management to ...
merriam-webster .com. Merriam-Webster, Incorporated is an American company that publishes reference books and is mostly known for its dictionaries. It is the oldest dictionary publisher in the United States. [1] In 1831, George and Charles Merriam founded the company as G & C Merriam Co. in Springfield, Massachusetts.
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme. Chinese characters as used in Chinese as well as other ...
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Wordmark. A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g ...
Airbnb, Inc. ( / ˌɛərˌbiːɛnˈbiː / AIR-BEE-en-BEE) is an American company operating an online marketplace for short-and-long-term homestays and experiences in various countries and regions. The company also acts as a broker and charges a commission from each booking.