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In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study."
Products marked Private Selection are offered to compare with gourmet brands or regional brands that may be considered more upscale than the standard Kroger brand products. Simple Truth. Simple Truth is Kroger's flagship natural and organic brand, and has grown quickly since its launch in 2012. The brand's launch marked the first time Kroger ...
Amazon. Whole Foods Market; Kroger – Besides the parent company, stores operate under these brands: Baker's (Nebraska) City Market (Colorado, Utah, Wyoming) Dillons (Kansas) Food 4 Less (California, Illinois, Indiana) Fred Meyer (Washington, Oregon, Idaho, Alaska) Fry's (Arizona) Gerbes (Missouri)
These upscale products can be found in the regular aisles right next to both their national brand and Kroger store brand cousins. Every product has the Private Selection label, which is a dark ...
Kroger is the nation’s largest supermarket chain, and like rivals Trader Joe's and Costco, its store-brand products often easily best the big-name brands.
Walmart has many partnerships with companies beyond those that work under the Great Value product line. This includes companies such as Apple, Dyson, Better Homes & Gardens and KitchenAid. James ...
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