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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   The cost of a Google Ads campaign therefore depends on a variety of factors, including the maximum amount an advertiser is willing to pay-per-click of the keyword, and the quality score of the ad (based on its relevance and click frequency and ad extensions).

4. Pay for placement - Wikipedia

   en.wikipedia.org/wiki/Pay_for_placement

   Pay per click marketing can be done through ad networks such as Google Adwords or by paying for placement on a specific site. The pricing structure of most pay per click marketing is built upon an auction model that takes keyword competition into consideration to determine the cost per click (cpc) or the cost per impression. (CPI). See also

5. Click fraud - Wikipedia

   en.wikipedia.org/wiki/Click_fraud

   Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a ...

6. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

7. Google Pay (payment method) - Wikipedia

   en.wikipedia.org/wiki/Google_Pay_(payment_method)

   Google Pay. Google Pay (formerly Android Pay) is a mobile payment service developed by Google to power in-app, online, and in-person contactless purchases on mobile devices, enabling users to make payments with Android phones, tablets, or watches. Users can authenticate via a PIN, passcode, or biometrics such as 3D face scanning or fingerprint ...