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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
Boutique. A boutique ( French: [butik]) is a retail shop that deals in high end fashionable clothing or accessories. [ 1] The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη ( apothēkē) "storehouse". [ 2][ 3] The term boutique and also designer refer (with some differences) to both goods and services ...
Fashion accessory. In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. [ 1] They have the capacity to further express an individual's identity and personality. Accessories come in different shapes, sizes ...
v. t. e. Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
Discount store. A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. [ 1]
The term " fashion brand " (or " fashion label ") includes all the brands that operate within the fashion industry. [ 1] A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2][ 3] Consumers commonly employ brands as a means ...
Designer clothing is clothing designed by a particular fashion designer or licensed by a person or brand. It is often luxury clothing proven to be high quality and haute couture for the general public, made by, or carrying the label of, a well-known designer. Licensing of designer names has been a common practice within the fashion industry ...
Ready-to-wear. Ready-to-wear ( RTW ) – also called prêt-à-porter, or off-the-rack or off-the-peg in casual use – is the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a particular person's frame. In other words, it is a piece of clothing that was mass ...