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Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [158] Coca-Cola is also an executive producer of Coke Studio (Pakistan). It was a franchising that started in Brazil, broadcast by MTV Brasil and there are various adaptations of Coke Studio such as Coke Studio (India), Coke Studio Bangla and Coke Studio Africa. [159]
Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.
The Coca-Cola Scholars Foundation (CCSF) is a non-profit organization that works on behalf and at the direction of the Coca-Cola system (including The Coca-Cola Company, the world's largest producer of non-alcoholic beverages, and its many subsidiaries) to provide scholarships to some 1,400 students annually in amounts totaling over $3.4 million each year.
Thums Up was created in 1977, after the American company Coca-Cola withdrew from India due to regulations requiring it to disclose its formula [3] and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners.
Coca-Cola as a product has stretched across international borders to create a brand. “In much political, academic and conversational rhetoric the term Coca-Cola comes to stand, not just for a particular soft drink, but also for the problematic nature of commodities in general. It is a meta-commodity. …
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The former ended its Olympic partnership by mutual agreement in 2017, while Coca-Cola has been supporting the Games since 1928. With 30% of its funding coming from TOP marketing rights, the IOC ...
Powerade is the official sports drink of the Australian rugby league team and the Australian union team, the Australian Football League, PGA Tour, NASCAR (2003–present), NHRA, [11] NCAA, the U.S. Olympic Team (excluding U.S.A. Basketball and U.S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League [12] and many other soccer leagues and ...