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Graphic design is a profession, [ 2] academic discipline [ 3][ 4][ 5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6] Graphic design is an interdisciplinary branch of design [ 1] and of the fine arts.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible. [ 1][ 2] They are ...
The American Institute of Graphic Arts ( AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The organization's aim is to be the standard bearer for professional ethics and practices for the ...
Information design is the practice of presenting information in a way that fosters an efficient and effective understanding of the information. The term has come to be used for a specific area of graphic design related to displaying information effectively, rather than just attractively or for artistic expression.
It is used as an element to convey meaning and emotion, create visual hierarchy, enhance brand identity, improve readability and accessibility, create visual interest and appeal, differentiate information and elements, and make cultural and contextual significance. Hue, saturation, and brightness are the three characteristics that describe color.
Web design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
Motion graphic design, also known as motion design, is a subset of graphic design which combines design with animation and/or filmmaking, video production, and filmic techniques. [1] Examples include kinetic typography and graphics used in film and television opening sequences, and station identification logos of some television channels .
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. [ 1] The term typography is also applied to the style, arrangement, and ...
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