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FUBU. FUBU ( / ˈfuːbuː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [ 1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings, [ 1] and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. He has promoted veganism and a yoga lifestyle, and published books on lifestyle, health, and entrepreneurship.
The hip hop fashion trends of the 2000s were all over the place and changed constantly, starting with the baller-type image. Michael Jordan's cover on Sports Illustrated was significant in hip-hop fashion because he was able to influence millions of people into the direction of baggy shorts, baggy tops, and gold chains. There have been other ...
Hugh Marston Hefner (April 9, 1926 – September 27, 2017) was an American magazine publisher. He was the founder and editor-in-chief of Playboy magazine, a publication with revealing photographs and articles.
In the 1970s and 1980s, hoodies were adopted by hip hop culture as a symbol of what one reporter termed "cool anonymity and vague menace". [7] When the garment was depicted in FBI composite drawings of Unabomber Ted Kaczynski, the hoodie became linked to "seedy threatening criminality", thereby further asserting its non-mainstream symbolism. [7]
Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [ 1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [ 3]
Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. [ 2] The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and ...
The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early ...
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