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A series of dots – derived from the Pillsbury “barrelhead” logo – was added to symbolize the continuing growth and progress of the General Mills brands. With our newest logo, the familiar “Big G” continues to exemplify strength, longevity and trust – and now love.
Get a taste of General Mills by digging into our latest news and stories. Explore All. Stories. News media. Press releases. Careers. Investors. We make food the world loves. For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
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General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while standing for good.
Our logo is one part heritage, one part love. For questions or additional versions of the logo, please contact our media line.
General Mills has a trailblazing history of making food with passion, pioneering many firsts and treating the world with care. For over a century and a half, we’ve created and invented, served and connected — while having fun along the way.
The is your source for all things Brand General Mills. Use the tools on the right when talking about or representing the
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Since our beginnings in a Minneapolis flour mill in 1866, General Mills has always been ahead of the curve when it comes to serving with purpose — and we’re just getting started. For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
From cereal boxes to TV commercials, General Mills’ iconic characters have been delighting families for over 100 years. Take a trip through time and learn how some of our most beloved characters got their start.