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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1] Early editions of the cookbook were ostensibly ...
7. Popcorn Balls. You used to be able to count on these sweet treats as soon as the leaves started to fall, sometimes even in your trick-or-treat bag. Whether you made them with corn syrup or ...
11. Curried Fish in Rice Ring. Too much going on. Way too much going on. Wilder Shaw / Cheapism. 12. Hot-in-a-Bun. I love a hot dog as much as the next fella, but a sandwich made out of franks and ...
Brand Name Banquet. Recipes from brand name companies often get a bad rap. But many people learned to cook from the backs of boxes, bottles, and jars, especially in the 1950s, 60s, and 70s when ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Between 1951 and 1958, the second edition sold 732,004 copies. The book featured step-by-step photographs to accompany the instructions and many of the recipes recommended the use of various pre-packaged foods. While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks.
Marjorie Husted. Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time.
Betty Crocker Kitchens. The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested ...
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