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Letterpress printing is a technique of relief printing for producing many copies by repeated direct impression of an inked, raised surface against individual sheets of paper or a continuous roll of paper. [1] A worker composes and locks movable type into the "bed" or "chase" of a press, inks it, and presses paper against it to transfer the ink ...
A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a day. Business cards are cards bearing business information about a company or individual. [1] [2] They are shared during formal introductions as a convenience and a memory aid.
Form letter. A form letter is a letter written from a template, rather than being specially composed for a specific recipient. The most general kind of form letter consists of one or more regions of boilerplate text interspersed with one or more substitution placeholders. Although form letters are generally intended for a wide audience, many ...
"Large Letter" card c. 1940s Large Letter A postcard that has the name of a place shown as a series of very large letters, inside of each of which is a picture of that locale (see also Big Letter). Maximum Card Postcards with a postage stamp placed on the picture side of the card and tied by the cancellation, usually the first day of issue.
Letterhead. The certificate of maturity issued to Albert Einstein by the cantonal Education Council of Aargau, Switzerland, in 1896 (see letterhead). French letterhead paper from a cattle commerce company in 1910. A letterhead is the heading at the top of a sheet of letter paper ( stationery ). It consists of a name, address, logo or trademark ...
Business letter. A business letter is a letter from one company to another, or such organizations and their customers, clients, or other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of content, for example to request direct information or action ...
Encourage a response from to the reader- a phone call, a visit, a reply on an attached form etc. Graphic design. The graphic design of a sales letter is an important part of the branding. The font, layout, line spacing, paragraph formatting, images, etc. all have an effect on the efficacy of the letter. Development of sales letters
Visiting card. A visiting card, also called a calling card, was a small, decorative card that was carried by individuals to present themselves to others. It was a common practice in the 18th and 19th century, particularly among the upper classes, to leave a visiting card when calling on someone (which means to visit their house or workplace).
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