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Flyer (pamphlet) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
As compared to a flyer or a handbill, a printed brochure usually has higher-quality paper and more color and is folded or stapled at the seam. Because the goal of a marketing brochure is typically to assist in the sales or distribution of products and services, the wording in the brochure is often very positive, with "glowing terms" to describe ...
A method of full-color printing is six-color process printing (for example, Pantone's Hexachrome system) which adds orange and green to the traditional CMYK inks for a larger and more vibrant gamut, or color range. However, such alternate color systems still rely on color separation, halftoning and lithography to produce printed images.
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The web of paper is placed on the printer, in the form of a roll of paper, from a paper mill (surplus newsprint can also be cut into individual sheets by a processor for use in a variety of other applications such as wrapping or commercial printing). World demand of newsprint in 2006 totaled about 37.2 million metric tonnes, according to the ...
The general form of letterpress printing with a platen press shows the relationship between the forme (the type), the pressure, the ink, and the paper. Letterpress printing is a technique of relief printing for producing many copies by repeated direct impression of an inked, raised surface against individual sheets of paper or a continuous roll ...
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