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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Luxottica is the largest optical retailer in the United States, with 7.3% of US retail sales in 2015. With its merger with Essilor in 2018 the company owns Coastal/Clearly, an online contacts and glasses retail giant bought in 2014 that ships to over 200 countries beside its original North American market.
EssilorLuxottica is the largest company in retail sales, owning many of the largest eyewear retail chains in the world. By number of locations, EssilorLuxottica's largest store chain is Sunglass Hut , with 3,239 locations as of 2020.
The new Ray-Ban Meta glasses do much more than the old pair from 2021, offering a better camera, livestreaming, and AI-powered voice commands — and they're still $299.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
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Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans for a metaverse. [2] Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display. On September 27, 2023, Meta removed the "Stories" name ...
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