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Bluetooth beacons are hardware transmitters — a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon. Bluetooth beacons use Bluetooth Low Energy proximity sensing to ...
Eddystone was a Bluetooth Low Energy beacon profile released by Google in July 2015. In December 2018 Google stopped delivering both Eddystone and Physical Web beacon notifications. The Apache 2.0-licensed, cross-platform, and versioned profile contained several frame types, including Eddystone-UID, Eddystone-URL, and Eddystone-TLM. [1]
Bluetooth Low Energy ( Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart[ 1]) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) [ 2] aimed at novel applications in the healthcare, fitness, beacons, [ 3] security, and home entertainment industries. [ 4]
The three frametypes are: Beacon protocol - Google's Eddystone. URL: a URL (i.e. a website link) is transmitted to the device, eliminating the need for an installed Mobile App. UID (similar to Apple's UUID): a 16 digit string of characters, which can identify the individual beacon. This UID can activate an installed Mobile App.
iBeacon. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [ 1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
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The process of Bluetooth-based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. These devices are often referred to as beacons.
The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location. [1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.