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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Microsoft Word is a word processor included in Microsoft Office and some editions of the now-discontinued Microsoft Works. The first version of Word, released in the autumn of 1983, was for the MS-DOS operating system and introduced the computer mouse to more users. Word 1.0 could be purchased with a bundled mouse, though none was required.
Microsoft Word is a word processor program developed by Microsoft.It was first released on October 25, 1983, [9] under the name Multi-Tool Word for Xenix systems. [10] [11] [12] Subsequent versions were later written for several other platforms including: IBM PCs running DOS (1983), Apple Macintosh running the Classic Mac OS (1985), AT&T UNIX PC (1985), Atari ST (1988), OS/2 (1989), Microsoft ...
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Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...
At one point, Apple accounted for nearly 50% of Berkshire's entire portfolio. As of June 30, though, Berkshire's Apple shares were worth $84.2 billion, or 29.5% of the company's equity investments.
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