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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

3. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...

4. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [ 1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

5. ‘It’s the worst quality results on Google I’ve ... - AOL

   www.aol.com/finance/worst-quality-results-google...

   Just getting into the prime positions on Google is a business unto itself known as search engine optimization, or SEO. Last year, SEO was a $76 billion business, according to market research ...

6. Domain name auction - Wikipedia

   en.wikipedia.org/wiki/Domain_name_auction

   The advancing field of Search Engine Optimization (SEO) has also increased the desire to own a domain name that accurately reflects the subject matter of the web site. Search Engine Optimization has put pressure on individuals and companies to consider how accurate domain names relate to their content.

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...