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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

3. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...

5. Search engine - Wikipedia

   en.wikipedia.org/wiki/Search_engine

   Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...

6. Yoast SEO - Wikipedia

   en.wikipedia.org/wiki/Yoast_SEO

   Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [14] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...

7. List of search engines - Wikipedia

   en.wikipedia.org/wiki/List_of_search_engines

   HP Autonomy. Windows. IDOL Enterprise Desktop Search, HP Autonomy Universal Search. [ 5] Proprietary, commercial. Beagle. Linux. Open-source desktop search tool for Linux based on Lucene. Unmaintained since 2009.