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Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [ 163 ] [ 164 ] [ 165 ] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants.
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [ 1] Visual communication has been proven to be unique when compared to other verbal or written ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
The theory of basic human values is a theory of cross-cultural psychology and universal values that was developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human values, each distinguished by their underlying motivation ...
Cultivation theory is a sociological and communications framework designed to unravel the enduring impacts of media consumption, with a primary focus on television. At its core, the theory posits a compelling hypothesis: individuals who invest more time in watching television are prone to perceive the real world through a lens aligning with the ...
Communication aesthetics. Communication Aesthetics is a theory devised by Mario Costa and Fred Forest at Mercato San Severino in Italy in 1983. [1] It is a theory of aesthetics calling for artistic practice engaging with and working through the developments, evolutions and paradigms of late twentieth century communications technologies.
The Theory of Communicative Action was the subject of a collection of critical essays published in 1986. [34] The philosopher Tom Rockmore, writing in 1989, commented that it was unclear whether The Theory of Communicative Action or Habermas's earlier work Knowledge and Human Interests (1968), was the most important of Habermas's works. [35]
Theory of art. A theory of art is intended to contrast with a definition of art. Traditionally, definitions are composed of necessary and sufficient conditions, and a single counterexample overthrows such a definition. Theorizing about art, on the other hand, is analogous to a theory of a natural phenomenon like gravity.