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  2. Zero-coupon bond - Wikipedia

    en.wikipedia.org/wiki/Zero-coupon_bond

    t. e. A zero-coupon bond (also discount bond or deep discount bond) is a bond in which the face value is repaid at the time of maturity. [1] Unlike regular bonds, it does not make periodic interest payments or have so-called coupons, hence the term zero-coupon bond. When the bond reaches maturity, its investor receives its par (or face) value.

  3. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    For example, an item might be advertised as "$39 after rebate" with the item costing $79 out-the-door with a $40 rebate that the customer would need to redeem. Sometimes discounts are given at the point of sale rather than the manufacturer providing rebates, eliminating the need for coupons or mail-in rebates.

  4. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  5. Everyday low price - Wikipedia

    en.wikipedia.org/wiki/Everyday_low_price

    A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease. Because consumer demand at the supermarket did not respond much to changes in everyday price, an EDLP policy reduced ...

  6. Coupon (finance) - Wikipedia

    en.wikipedia.org/wiki/Coupon_(finance)

    In finance, a coupon is the interest payment received by a bondholder from the date of issuance until the date of maturity of a bond . Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. For example, if a bond has a face value of ...

  7. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Selling to existing customers has a 60-70% success rate while selling to new customers has a success rate of only 5-20% depending on the product. A 10% increase in customer retention is significant enough to raise a company's value by 30%. Customer Loyalty Statistics. These statistics demonstrate the power that a customer's loyalty can have.

  8. Macy's - Wikipedia

    en.wikipedia.org/wiki/Macy's

    Macy's (originally R. H. Macy & Co.) is an American department store chain founded in 1858 by Rowland Hussey Macy.It has been a sister brand to the Bloomingdale's department store chain since being acquired by holding company Federated Department Stores in 1994, which renamed itself Macy's, Inc. in 2007.

  9. Electronic cigarette and e-cigarette liquid marketing - Wikipedia

    en.wikipedia.org/wiki/Electronic_cigarette_and_e...

    A 2014 report found that 80% of websites indicated a sale price or discount, while another 2014 report found that 34% of commercial tweets mentioned the words "price" or "discount." Both Facebook and Twitter provide opportunities for brands and companies to offer online coupons and discounts.

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