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The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Former Apple chief executive officer Steve Jobs introducing the iPad at Apple’s 2010 keynote address. Apple co-founder Steve Jobs stated in a 1983 speech about the company: [10] "[Our] strategy is really simple. What we want to do at Apple, is we want to put an incredibly great computer in a book that you can carry around with you and learn ...
Value-based pricing. Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1] The value that a consumer gives to a good or service, can then be defined as their willingness to pay ...
Apple's iPad tablet computer was released in April 2010. Apple's (AAPL) wildly popular iPhone was released in 2007 and quickly disrupted the mobile industry, paving the way for a flood of smart ...
Oh what a year it was, especially for the media. When the history of 2010 is written, it will be remembered as the year of change for the industry, with new technology, new strategies and new ...
Apple (APPL) more than doubled revenue from its mobile-device applications last year. But according to a report released Tuesday, the company's global share of that market slipped slightly -- as ...
The Maine Learning Technology Initiative (MLTI) is an initiative that gives learning technology to all of the 7th-12th graders attending public schools in Maine, Hawaii, and Vermont. [1][2] Currently, it hands out a school's choice between either iPads, MacBook Airs, Hewlett-Packard ElitePads, Hewlett-Packard ProBooks, and CTL Classmate PC ...
Pricing is not always seen as a strategic process. Greg Cudahy of Accenture observed in 2007 that for some businesses, "pricing is the last bastion of gut feel". [1] Where pricing is strategic, marketers develop an overall pricing strategy which is consistent with the organization's mission and values.