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1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
In the 1980s the Ray-Ban Clubmaster was added to the model line. [12] The Clubmaster has a browline frame and went on to become the third best selling sunglasses style of the 1980s, behind the Wayfarer and Aviator. [13] In 2007, Luxottica Group launched Ray-Ban Youth, a collection of prescription eyewear aimed at children ages eight through twelve.
Luxottica owns not only a large portfolio of brands (over a dozen [53]) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has ...
The glasses will also include a new array of Transitions lenses from Ray-Ban maker EssilorLuxottica. The Ray-Ban Meta Wayfarer with polarized lenses costs $329, while the Transitions options are ...
Browlines quickly became popular in post-World War II America, and composed half of all eyeglass sales throughout the 1950s. Ray-Ban introduced the Wayfarer sunglasses in 1952. Plastic eyeglasses mounted in popularity throughout the 1950s and into the 1960s, ultimately supplanting tortoiseshell as the most popular material for eyeglass frames.
It seems glasses with classic frames — but surprising temples — offer a loophole. Like a version of the mullet haircut. Business in the front, party on the sides.